Abandoned Cart Recovery Functionality using Gmail and Google Sheets for Analytics

How it works

Automatic Detection: Instantly identifies abandoned carts via webhook from your e-commerce store.

Progressive Sequence: Automatically sends 3 recovery emails over 7 days with increasing incentives.

Dynamic Personalization: Inserts abandoned products, customer name, and unique promo codes.

Performance Tracking: Analyzes conversion rates and recovered revenue.

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Set up steps

1. Configure the webhook: Connect your e-commerce platform (Shopify, WooCommerce, Magento) to trigger the workflow when a cart is abandoned.

2. Email service: Set up your email sending service (Gmail, SendGrid, Mailgun) with proper credentials.

3. Customization: Adapt email templates with your brand guidelines, logo, and tone of voice.

4. Promo codes: Integrate your discount code system (10%, 15%, 20%).

5. Analytics tracking: Connect a Google Sheet to track recovery performance.

6. Testing: Validate the workflow with test data before activation.

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Key Features

🎯 Smart targeting: Automatically filters qualified carts (minimum value, valid email)

⏰ Optimized timing: Scientifically timed sequence (1h, 24h, 72h) to maximize conversions

💰 Progressive incentives: Increasing discounts (10% → 15% → 20%) to create urgency

📱 Responsive design: Email templates optimized for all devices

🔄 Unique codes: Automatically generates personalized promo codes for each customer

📊 Built-in analytics: Real-time tracking of open rates, clicks, and conversions

🛡️ Error handling: Robust system with notifications in case of technical issues

🎨 Professional templates: Modern email designs with optimized call-to-actions

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Advanced Features

• Customer segmentation: Differentiates between new and returning customers
• Automatic exclusions: Avoids sending to customers who already purchased
• Multi-language: Supports different languages based on location
• A/B Testing: Tests different email versions to optimize performance
• CRM integration: Syncs data with your customer management system

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Metrics Tracked

• Recovery rate per email in the sequence
• Real-time recovered revenue
• Open and click-through rates for each email
• Promo codes used and their effectiveness
• Average delay between abandonment and conversion

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Customization Options

• Flexible timing: Adjust sending delays to fit your industry
• Variable incentives: Change discount percentages as needed
• Dynamic content: Adjust messages based on product types
• Configurable thresholds: Set your own qualification criteria
• Full branding: Integrate your complete visual identity

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This workflow automatically turns abandoned carts into sales opportunities with a scientific and personalized approach, generating measurable ROI for your e-commerce.