Extract & Analyze Brand Content with Bright Data and Google Gemini

Who this is for?

The Brand Content Extract, Summarization & Sentiment Analysis workflow is designed for professionals and teams who need to monitor, understand, and act on public brand perception at scale.

It is ideal for:

1. Brand Managers - Looking to track how their brand is portrayed online.

2. Marketing Analysts - Seeking insights from competitor and industry content.

3. PR & Communications Teams - Evaluating media tone and potential reputation risks.

4. Data Scientists & AI Developers - Automating content intelligence pipelines.

5. Growth Hackers - Performing large-scale web listening for campaign optimization.

What problem is this workflow solving?

Manually tracking and interpreting how your brand is mentioned across blogs, news sites, or product reviews is labor-intensive and unscalable. Traditional scraping tools return raw data but lack insights like summarization, sentiment analysis etc.

This workflow addresses:

• Scalable extraction of brand-related content using Bright Data's infrastructure.

• Textual data extract for easy decision-making or alerting.

• Automated summarization of verbose or multi-paragraph articles using Gemini.

• Sentiment analysis of how a brand is being portrayed.

What this workflow does

• Receives input: A brand URL for the data extraction and analysis.

• Uses Bright Data's Web Unlocker to extract content from relevant sites.

• Cleans and preprocesses the scraped content for readability.

• Sends the content to Google Gemini for:

  • Enriched results including:

    • Cleaned content

    • Summary

    • Sentiment Analysis

    • Sends the response to a target system via Webhook notification

    • Perists the response to disk

Setup

• Sign up at Bright Data.
• Navigate to Proxies & Scraping and create a new Web Unlocker zone by selecting Web Unlocker API under Scraping Solutions.
• In n8n, configure the Header Auth account under Credentials (Generic Auth Type: Header Authentication).

The Value field should be set with the Bearer XXXXXXXXXXXXXX. The XXXXXXXXXXXXXX should be replaced by the Web Unlocker Token.

• A Google Gemini API key (or access through Vertex AI or proxy).
• Update the Set URL and Bright Data Zone for setting the brand content URL and the Bright Data Zone name.
• Update the Webhook HTTP Request node with the Webhook endpoint of your choice.

How to customize this workflow to your needs

• Update Source : Update the workflow input to read from Google Sheet or Airbase for dynamically tracking multiple brands or topics.

• AI Prompt Customization : Tailor Gemini prompts for:

  • Summary length (brief vs. detailed)

  • Detailed Sentiment with the custom structured data format.

  • Brand-specific tone detection (e.g., trust, excitement, dissatisfaction)

• Output Destinations: Configure the output node to send the responses to various platforms, such as Slack, CRM systems, or databases.