Manage Influencer Campaigns Across Social Media with AI Scoring & Gmail Outreach

How it works

• Smart influencer discovery: Automatically finds and qualifies influencers based on your criteria and target audience
• Automated outreach: Sends personalized collaboration proposals with dynamic pricing and campaign details
• Campaign management: Tracks deliverables, deadlines, and performance metrics in real-time
• ROI optimization: Analyzes campaign performance and recommends budget allocation improvements

Set up steps

• Social media APIs: Connect Instagram, TikTok, YouTube APIs for influencer data collection
• Influencer databases: Integrate with platforms like Upfluence, AspireIQ, or Grin
• Email automation: Configure your email service for outreach campaigns
• Analytics tools: Connect Google Analytics, social media insights for performance tracking
• Contract management: Set up digital signature integration for collaboration agreements
• Payment systems: Configure PayPal, Stripe for automated influencer payments

Key Features

• 🎯 Smart matching: AI-powered influencer discovery based on audience overlap and engagement quality
• 📊 Performance prediction: Estimates campaign ROI before launch using historical data
• ⚡ Automated outreach: Personalized email sequences with dynamic pricing calculations
• 📈 Real-time tracking: Live dashboard showing campaign progress and key metrics
• 💰 Budget optimization: Automatic budget reallocation based on performance data
• 🔄 Relationship management: Long-term influencer relationship tracking and nurturing
• 📱 Multi-platform support: Manages campaigns across Instagram, TikTok, YouTube simultaneously
• 🎨 Content approval: Automated content review and approval workflows

Campaign types supported

• Product launches: Coordinated influencer campaigns for new product introductions
• Brand awareness: Large-scale campaigns focused on reach and brand recognition
• Seasonal campaigns: Holiday and event-specific influencer activations
• User-generated content: Campaigns focused on authentic customer testimonials
• Event promotion: Influencer partnerships for webinars, conferences, and live events

Influencer qualification criteria

• Audience alignment: Demographic and interest matching with your target market
• Engagement quality: Authentic engagement rates and comment sentiment analysis
• Content quality: Visual consistency and brand alignment assessment
• Collaboration history: Previous brand partnerships and performance data
• Reach vs. engagement: Optimal balance between follower count and engagement rates

Performance metrics tracked

• Reach and impressions: Total audience exposure across all platforms
• Engagement rates: Likes, comments, shares, and saves per post
• Click-through rates: Traffic driven to your website or landing pages
• Conversion tracking: Sales and leads generated from influencer content
• Brand mention sentiment: Positive vs. negative sentiment analysis
• Cost per engagement: Efficiency metrics for budget optimization

Automation features

• Influencer scoring: Automatic ranking based on your custom criteria
• Outreach sequences: Multi-touch email campaigns with follow-up automation
• Content reminders: Automated deadline tracking and reminder notifications
• Performance alerts: Real-time notifications for campaign milestones
• Payment processing: Automatic invoice generation and payment scheduling
• Reporting automation: Weekly and monthly performance reports

This workflow revolutionizes influencer marketing by automating the entire process from discovery to payment, while providing data-driven insights for continuous optimization.