Qualify & Nurture Website Demo Requests with Claude AI, Cal.com and Instantly.ai

Nodes

+2

Overview

This workflow transforms raw website leads into qualified prospects through intelligent filtering, enrichment, and personalized nurturing. It combines AI-powered qualification with automated follow-up to ensure high-quality leads receive immediate attention while nurturing those needing additional touchpoints.

🔄 Workflow Process

1. Entry Point - Webhook

Website form submission capture

Receives demo requests from website forms in real-time
Captures lead data including LinkedIn URL, email, use case, and referral source

2. Initial Routing Filter

Source-based lead classification

Filters out low-quality leads from "lead_capture_box" sources
Routes qualified submissions to enrichment process

3. Lead Enrichment

Comprehensive data enhancement

Enriches LinkedIn profile data via Trigify API
Gathers additional company and professional intelligence

4. AI Qualification Engine

Intelligent prospect evaluation

Uses Claude AI to assess lead quality across multiple criteria:
- B2B company validation
- Geographic filtering (US, UK, Europe, Australia)
- Senior-level job titles or strategic keywords
- Current employment verification

5. Booking Verification Check

Conversion status validation

Checks Cal.com API to verify demo scheduling
Routes booked leads to completion, non-booked to nurturing

6. AI-Powered Follow-up Research

Personalized nurturing preparation

Researches prospect's company using AI and web search
Generates personalized follow-up messaging based on use case and company context

7. Email Campaign Integration

Automated nurturing execution

Adds qualified, non-booking leads to Instantly.ai email campaigns
Includes personalized research for tailored outreach

🛠️ Technology Stack

n8n: Workflow orchestration
Trigify API: Lead enrichment
Claude AI: Qualification and personalized research
Clay: CRM integration
Cal.com API: Booking verification
Instantly.ai: Email campaign automation

✨ Key Features

Real-time lead processing and AI-powered qualification
Geographic and demographic filtering for market focus
Automated booking verification and conversion tracking
Personalized follow-up research and content generation
Multi-platform integration for seamless lead management

🎯 Ideal Use Cases

Perfect for B2B companies with demo-driven sales processes:

SaaS companies requiring product demonstrations
B2B service providers needing qualified prospect identification
Sales teams managing high-volume inbound lead qualification
Organizations with international markets requiring geographic focus

📈 Business Impact

Transform website visitors into qualified sales opportunities:

Lead Quality Enhancement: AI filtering ensures only qualified prospects reach sales
Conversion Optimization: Systematic follow-up increases demo booking rates
Sales Efficiency: Automated qualification frees teams for high-value activities
Personalized Engagement: Research-driven follow-up increases response rates

💡 Strategic Advantage

This workflow creates a sophisticated qualification funnel that combines automation with personalization. By using AI-powered assessment and research-driven follow-up, it ensures qualified prospects receive appropriate attention while preventing resource waste on unqualified leads.

The system maximizes the value extracted from every website visitor by focusing sales efforts on highest-probability opportunities while automatically nurturing prospects who need additional touchpoints to convert.