Sync Website Visitors from RB2B to Attio CRM via Slack with Deal Creation

This n8n template automatically syncs website visitors identified by RB2B into your Attio CRM, creating comprehensive contact records and associated sales deals for immediate follow-up.

Perfect for sales teams who want to capture every website visitor as a potential lead without manual data entry!

Good to know

• RB2B identifies anonymous website visitors and sends structured data via Slack notifications
• The workflow prevents duplicate contacts by checking email addresses before creating new records
• All RB2B leads are automatically tagged with source tracking for easy identification

How it works

• RB2B sends website visitor notifications to your designated Slack channel with visitor details
• The workflow extracts structured data from Slack messages including name, email, company, LinkedIn, and location
• It searches Attio CRM to check if the person already exists based on email address
• For new visitors, it creates a complete contact record with all available information
• For existing contacts, it updates their record and manages deal creation intelligently
• Automatically creates sales deals tagged as "RB2B Website Visitor" for proper lead tracking

How to use

• Configure RB2B to send visitor notifications to a dedicated Slack channel
• The Slack trigger can be replaced with other triggers like webhooks if you prefer different notification methods
• Customize the deal naming conventions and stages to match your sales pipeline

Requirements

• RB2B account with Slack integration enabled
• Attio CRM account with API access
• Slack workspace with bot permissions for the designated RB2B channel

Customising this workflow

• Modify deal stages and values based on your sales process
• Add lead scoring based on company domain or visitor behavior patterns
• Integrate additional enrichment APIs to enhance contact data
• Set up automated email sequences or Slack notifications for high-value leads